About Us

Amherst Brands is a supplier of breakout alternative brands, primarily originating from California. We're a team of industry experts and brand advisors that supply independent retailers with a unique selection of products in the hemp, herbal and pseudo-psychedelic categories.

The Team

Co-founders, Pat Bauer and Ben Grabow, started Amherst Brands from humble beginnings in a small garage in Southern California back in 2018. Sebastien Siegels, now a Partner, joined the duo early on in Garagetopia and made it rain. Sullivan Hope then joined the squad in 2022 and brought the thunder. Then there's Steve (also known as Sven to some) Bauer, our office dog, a rescue hailing from Bakersfield, California. He is an American Staffordshire Terrier/American Bulldog Mix. He is without a doubt the biggest asset to our group. 
 
Since the days of the garage, we've grown to partnering with 1000+ retail locations across 43 states to share a portfolio of curated brands that go above and beyond to create efficacious products with retail centricity at the core of everything they do.

How We Operate

We're Order Makers - Not Order Takers

Every interaction with our retail partners is an opportunity to discuss the market, find value, and build a product strategy together. We lean into that.

Our Goals as a Partner:

To supply our retail partners with an ever-expanding selection of brands that are ahead of the industry trends.

To offer our expertise and unique knowledge as a resource to empower stores to make winning purchasing decisions.

To provide our retail partners with exclusive access to newly launched products every month. 

To be transparent and efficient in our communication. 

To be a reliable supplier that you enjoy working with.

What You Can Expect From Us:

A highly capable team. Our group has been rigorously trained to be industry experts and provide useful market insight.

A portfolio capable of filling your shelves. One touch point for access to a world-class selection. No need to work with 20 separate vendors.

Portfolio-wide monthly promotions.

Something fresh every time you reach out. We are your scouts for new products. 

Access to hundreds of merchandising, marketing, and educational materials to bolster your sales efforts.